How should a landing page be built so your ad budget doesn't go to waste? The AIDA model, a strong offer (USP) and conversion triggers.

Entrepreneurs often spend big money on targeted ads (Instagram/Facebook) without getting results. The reason is mistakes on the page the ad leads to โ€” the landing page. The user arrives, doesn't understand what to do, and leaves within 5 seconds.

1. How is a selling landing page built? (the AIDA formula)

  • A (Attention): A strong headline on the first screen. As soon as customers land on the page they should see the solution to their problem (for example: "We'll build a professional website for your business in 7 days").
  • I (Interest): Clear benefits of the product or service, numbers, visuals and quality indicators.
  • D (Desire): Customer reviews, successful case studies, guarantees and certificates. This overcomes the customer's fears and doubts.
  • A (Action โ€” call to action / CTA): A simple and clear request form, a bright "Order" or "Get a free consultation" button.

2. Three mistakes that kill conversion

  1. Slow page loading (every second of waiting reduces conversion by 10%);
  2. Request forms with too many fields (ask for nothing beyond a name and phone number);
  3. Vague and unclear offers (phrases like "We're the best" interest nobody โ€” customers need to know what's in it for them);

RealCoders designers and marketers will create a modern, beautiful and high-converting landing page for your product.

RC

RealCoders UI/UX

RealCoders โ€” a modern IT team delivering professional websites, design, mobile apps and digital marketing.