How should a landing page be built so your ad budget doesn't go to waste? The AIDA model, a strong offer (USP) and conversion triggers.
Entrepreneurs often spend big money on targeted ads (Instagram/Facebook) without getting results. The reason is mistakes on the page the ad leads to โ the landing page. The user arrives, doesn't understand what to do, and leaves within 5 seconds.
1. How is a selling landing page built? (the AIDA formula)
- A (Attention): A strong headline on the first screen. As soon as customers land on the page they should see the solution to their problem (for example: "We'll build a professional website for your business in 7 days").
- I (Interest): Clear benefits of the product or service, numbers, visuals and quality indicators.
- D (Desire): Customer reviews, successful case studies, guarantees and certificates. This overcomes the customer's fears and doubts.
- A (Action โ call to action / CTA): A simple and clear request form, a bright "Order" or "Get a free consultation" button.
2. Three mistakes that kill conversion
- Slow page loading (every second of waiting reduces conversion by 10%);
- Request forms with too many fields (ask for nothing beyond a name and phone number);
- Vague and unclear offers (phrases like "We're the best" interest nobody โ customers need to know what's in it for them);
RealCoders designers and marketers will create a modern, beautiful and high-converting landing page for your product.
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RealCoders UI/UX
RealCoders โ a modern IT team delivering professional websites, design, mobile apps and digital marketing.