How to implement a CRM so customer calls and requests never get lost, how to run a sales funnel and keep staff accountable.

Many companies spend millions of soums on marketing and advertising. But the biggest problem is that between 40% and 60% of incoming customer requests (leads) are lost through neglect. Managers don't call back on time, a customer's number stays in a notebook, or an employee leaves and takes the customer base with them.

1. What is a CRM and which problems does it solve?

A CRM (Customer Relationship Management) is a software suite that brings together all customers, contacts, messages and sales stages in one system.

  • All communication channels in one place: Instagram Direct, Telegram, website requests, phone calls and WhatsApp messages go straight into the CRM.
  • Call recording: You can listen at any time to how a manager spoke with a customer and improve service quality.
  • Automatic reminders: The system reminds the employee: "Tomorrow at 2:00 PM you need to send a proposal to Akmal."
  • Sales pipeline: You can clearly see which stage each customer is at (New request -> Proposal sent -> Contract signed -> Payment made).

2. Real results from implementing a CRM

Research and our own practice show that a properly configured CRM system:

  1. Speeds up response time to customers by 3 times;
  2. Raises the share of repeat sales (retention) by 35%;
  3. Doubles the number of calls managers make per day.
A company's most valuable asset is its customer base. A CRM is the only guarantee that this base is stored safely and systematically.

The RealCoders team will run a deep audit of your business processes, install the most suitable CRM system (AmoCRM, Bitrix24 or a custom-built solution) and train your employees.

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